Our view on making a destination attractive for visitors
To be a successful destination at the private travel market, the city/region/country has to adapt itself to its target groups. Many different factors effects people’s choice of destination: interests, distance, accessibility, travel time, price, service, quality, family situation and climate are some examples.
Another important factor is in which phase of life people find themselves. Life situation can be described in terms as DINKS (Double Income No Kids), WHOPS (Wealthy Healthy Older People) and Active Family.
People’s interests are factors which greatly affect travelling. Examples of these are when people travel to explore big cities, travel to sunshine and sea bathing, golf, skiing, hiking, adventure, culture, events, food and wine, experience and exploration etc.
The geographical dimension also influences how people travel. There is regional travelling, where inhabitants travel within the region in the course of a day. There is also national (and sometimes this includes other countries in the vicinity) travelling where visitors spend at least one night at the destination.
International travelling comprises a number of nights, for example City Breaks (most often 2-5 days) and charter travel (1-2 weeks). Finally, we have the intercontinental travelling, where the traveller often combines several destinations in the course of his/her journey, and stays away for a considerable length of time.
Bjerkne & Co are well acquainted with the long term and durable work of making a city/region/country an attractive destination for leisure tourists. We support the city/region/country with:
- analysis of the current situation
- comprehensive visions, goals and strategies
- business plans
- marketing and sales plans